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Our Story

Who we are

Welcome to the Isle of Paradise, where we know how to get the ultimate glow. 

Population? You! and our IOP Islanders who love customising their bronze & glow and look gorg doing it. 

Peach, Green or Violet – on the Isle of Paradise, tanning is color-coded by Jules Von Hep, our very own expert. Ready to get the glow of your dreams? He’s ready to take you there IRL.

What we
stand for

Forget the norms of the tanning world – same old, same old imagery with one body type. We’re all about the real!

We’re also lovers of fluffy bunnies – who isn’t? That’s why all of our products are 100% vegan, cruelty free and organic.

Meet Jules

Jules is one of the world’s leading tanning experts and he’s changing attitudes in tanning, with his body positive energy, providing you with glowing, feel good skin.

Finally! A Tanning Brand That's Finally Persuaded Me to Fake It

’Isle of Paradise has convinced me that fake tan can actually look great and realistic enough to fool people into thinking I’ve been on holiday.’


Why To Choose It This Summer

’I woke with a glow that didn't smell, hadn't streaked and left me feeling devastatingly glowy… like I'd had a few nights in Marrakech.’

Team ELLE's Pick Of The Best New Beauty Products This Month

‘One of ‘The Best New Beauty Products This Month’


This Tanning Range is A Game Changer

’This Tanning Range Is A Game Changer’‘You can’t look at the campaign and not smile, what a welcome change for a beauty campaign, hey?’


That’s enough about us.
Check out our range of amazing products babe!


Follow us on @theisleofparadise for great tan inspo and positive sunny vibes ☀️